Apex Revenue Growth: 44.2% Open Rate & $7.6M Pipeline Targeting Enterprise CROs & VPs of Sales

Executive Summary

Apex Revenue Systems, an Atlanta-based sales performance management vendor, deployed Avention Media's Role Base database to reach Chief Revenue Officers (CROs) and VPs of Sales across enterprise B2B organizations. The multi-touch campaign achieved a 44.2% open rate, generated $7.6M in qualified pipeline, and yielded an 18.4x campaign ROI.

About the Client

Apex Revenue Systems provides automated commission management, sales capacity planning, and revenue forecasting platforms.

Core Challenges

• High Executive Mobility: Chief Revenue Officers experience frequent job changes, causing high bounce rates on standard contact lists.
• Gatekeeper Blocking: SDRs struggled to connect with C-Level revenue leaders via main corporate switchboards.

The Solution

Avention Media supplied a Role Base Revenue Leadership Database of 52,000+ verified CROs, VPs of Global Sales, and RevOps Leaders with direct mobile numbers, direct emails, and LinkedIn profiles.

Measurable Campaign Results

• 44.2% Email Open Rate: High-velocity executive cadences achieved a 13.5% response rate.
• $7.6M C-Suite Pipeline: Booked 160+ executive sales discovery meetings.
• 3.8x SDR Connect Rate: Direct dial extensions boosted live phone conversations by 280%.
• 18.4x ROI: Signed 26 enterprise sales performance agreements.