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Home / Podcast / Episode 02
Episode 02 15 mins February 20, 2021

How to Develop an Email Funnel for Lead Generation

Designing multi-touch email funnels that guide prospects from awareness to conversion using intent signals and dynamic content.

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How to Develop an Email Funnel for Lead Generation

Key Topics & Takeaways

Mapping out top-of-funnel, middle-of-funnel, and bottom-of-funnel content triggers.
Automating nurturing sequences based on recipient engagement behavior.
Scoring leads to determine optimal sales handoff timing.

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