GDPR

GDPR has shown a powerful impact on digital ad industries and digital media companies. It has been a matter of discussion surrounding data protection and compliance. It is Europe’s new law for data protection of several pages long, that aims overall how businesses receive, process, and handle data.

What is GDPR?

GDPR stands for General Data Protection Regulation. It is European Union’s updated privacy law that came into enforcement on May 25th, 2018. This law is considered one of the toughest privacy and security laws in the world. Any company violating GDPR’s privacy and security standards will be charged a hefty fine.

The primary objective of GDPR is to safeguard the privacy and data of European citizens. This law makes sure that the private data is given the highest importance strengthening the data rights of the population of the European Union. It simplifies the regulatory environment for business so that both citizens and businesses in the European Union can get complete benefit from the digital economy.

What are the key GDPR requirements?

Some of the key GDPR requirements are:

Breach notification: GDPR compliant organizations must maintain a personal data breach register and they must notify end users of any data breaches within 72 hours of identifying the breach.

Awareness and training: Organizations must introduce several training programs to create awareness among employees about key GDPR requirements. They must educate their employees about their roles and responsibilities with regard to the protection of personal data and identification of personal data breaches as soon as possible.

Data protection officers: Data Protection Officers are mandatory for organizations that are involved in processing personal data at large scale.

Right to access: The data subjects have the rights to ask organizations what information it has about them and what does organization do with that.

Who does GDPR apply for?

Even though GDPR was drafted and passed by the European Union (EU), this law applies to every organizations that is operating within the EU and also applies to organization operating outside the EU which are offering goods or services to customers or businesses in the EU. That means GDPR applies to all such organizations which target or collect data related to people in the EU.

What is considered personal data under GDPR?

According to GDPR, any information that helps to identify an individual can be considered as personal data. It includes some essential information like name, email address, geographical locations, gender, fingerprint, and many more. Further, some other useful data such as IP addresses can also be treated as personal data.

How committed Avention Media towards GDPR?

Avention Media has been a trusted data solution provider for more than a decade. It has always committed to honor the privacy and keep the personal data safe. We thoroughly understand the privacy law enforced by European Union and have introduced several initiatives to ensure our readiness for GDPR.

Our team comprising several subject experts ensures to periodically evaluate our products and services. Additionally, it also involved in refreshing our product descriptions, marketing materials, and policies, making sure that our processed data is totally aligned with GDPR standards.

How has GDPR impacted Avention Media?

Avention Media is a trusted marketing partner for most of its customers across the globe. With introducing GDPR, our teams at Avention Media have gradually updated themselves to become more systematic and streamlined to serve the customers better than earlier. We are aware of all the terms and conditions of this legal framework and ensures that we supply data solutions to our clients that align with GDPR norms.

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