An Advertising Firm Generates 50+ New Leads Weekly with Avention Media’s B2B Email List

Client Profile:

An advertising agency based in the cosmopolitan city of New York, United States. It specializes in delivering a range of marketing services to businesses of various sizes. The advertising agency offers a variety of services to its clients. This includes video production, graphic design, content creation, digital marketing, PR, and much more. The agency has a history of making a brand go “viral” across Brooklyn and its neighbourhood. It also has a record of satisfying customers with ground-breaking results. Industry: Marketing/Advertisements Services Offered: Digital Marketing, Video Production, Graphic Design, Content Creation, Media Planning, PR, Influencer Marketing, And Many More! Focused Audiences: CMOs, marketing directors, ad managers, etc. Targeted Locations: All across the United States

Problem Statement:

The agency wanted to spread its footprint in different locations across the United States. The client was looking to enter America’s vast market segment. Therefore, the agency thought of networking with companies from various industries and regions. However, the “real dilemma” that the agency faced was engaging the right audiences at the right time. It encounters difficulties in generating inbound leads for its sales team. “Our main concern was to present our services across the major cities of the country and generate a good number of leads for the team.” Says the marketing director of the ad agency.

Challenges:

The client tried many strategies, such as SEO, content marketing, and social media campaigns, to build an online presence. However, it was a “hard nut to crack” for the clients to reach the “marketing geeks” of top US companies to yield actionable leads. The strategies that worked in New York weren’t effective enough for the other parts of the country. So, the agency decided to go for “email outreach” and “cold calling” to boost its lead volumes. Therefore, the client started searching email addresses and phone numbers for businesses across industries via diverse platforms, such as:

LinkedIn Online Directories
Company Websites
Visitors' Lists of Industry Conferences
Business Registers
And Much More!

But soon the client realized that using these non-consent data would hinder their brand image. Since the marketing messages “never reached” the intended audiences, and were flagged by the spam filters. As a consequence, the agency faced certain hurdles in its growth, such as:

Minimized lead counts (almost “null”)
Increased marketing expenses
Poor email deliverability rates
Declined open and click rates
Lower engagement rates
Longer and complex sales cycle
Reduced ROI and profit margins

The Solution:

After careful research and consideration through various means of sources. The client eventually reaches Avention Media for their data requirements. By thoroughly analyzing the difficulties and issues of our client’s outreach strategy. We offered a high-quality, 100% opt-in, and well-segmented B2B email list to cater to their various marketing needs and goals. The B2B email list we delivered to our clients covered the following:

20 M+ verified contacts of registered businesses across the United States
11 M+ duly validated email addresses of company decision-makers
Genuine and manually verified phone numbers for effective cold calling
100% permission-based email list with global data compliance policies
Customized to different job roles, such as CMOs, directors, managers, etc
Categorized by companies with revenue size ($800 M to $2000 M) and employee counts (1000 to 3000 employees)
Segmented by various industries, including retail, real estate, manufacturing, fashion, textile, banking, finance, technology, etc.
Geo-targeted to California, New York, Texas, Florida, Virginia, Georgia, Pennsylvania, Washington, and other states within the USA.

The Outcome:

Upon using our viable solution, i.e., verified contacts of B2B businesses, the client was able to reach and promote their marketing services to the target audiences all over America. Consequently, the agency was able to achieve significant outcomes in its promotional campaign, such as:

50+ new inbound leads every week
98% email deliverability rates
Improved open and click rates
Witnessed quick email responses
Increased engagement rates
Reduced marketing costs
Shortened sales cycle
10X faster conversions
Optimized revenue and ROI

“If you’re someone with dreams of growing your business across different lanes, Avention Media is the right option to choose.” — Marketing director of the Ad agency.

Conclusion:

To sum it up, this case study explores the various challenges that a New York-based ad agency faces while expanding its reach across the United States. Without having proper foresight and the right prospect contacts, the agency struggled a lot in generating inbound leads. The case study also emphasizes the dynamic nature of marketing — the strategy that worked for the New York audiences didn’t make much impact on other parts of the country. Moreover, it sheds light on how accessing a high-quality and 100% consent-based B2B email list, from a reputable data vendor such as Avention Media, stimulates the Ad agency to generate 50+ new leads every week.