Client Profile
The client is a SaaS-based company located in Silicon Valley, California, renowned for offering proprietary CRM software to businesses of all sizes across the United States. The firm offers various types of CRM — operational, analytical, and collaborative — to companies based on their unique business needs and goals. For over a decade, the client has delivered CRM platforms to businesses across industry verticals, such as finance, healthcare, IT, banking, real estate, legal, and more. The organization has a huge customer base from every nook and corner of the United States.- Industry: Technology, IT, or Cloud Services
- Products/Services Offered: CRM platforms, Cloud CRM services, and more
- Targeted Audiences: Key decision makers, managers, marketing executives, etc
- Focused Regions: All across the United States
Problem Statement
The client uses “email marketing” as the primary channel to communicate their brand message, regular updates, guides, exclusive offers, and new offerings to the customers. Lately, the SaaS company’s marketing team has been facing high bounce rates in the cold email outreach. The percentage of emails not being delivered has risen from 10% to 34%. It means suppose if the 100 promotional messages are sent to the intended audiences, out of them, 34 emails are not reaching the targeted recipients. “We never experienced such a huge number of bounce rates ever in our entire marketing operations. It’s devastating to see such a big volume of bounce rates,” says the marketing manager of the SaaS company.Challenges
Initially, the client thought the sudden rise in bounce rates might be due to the content or phrases in the email that are “spam-triggering.” Therefore, the marketing team made several changes before dropping the promotional emails to the intended prospects, including:- Creating an email in a way to bypass the spam filter
- Using a trusted IP address to deliver the messages
- Avoiding low-quality or broken images in the emails
- Integrating the trustworthy CAPTCHA for the sign-up forms
- Authenticating the sender's policy framework
- Cleaning the customer's email list manually
- Lower email deliverability rates
- Higher bounce rates
- Declined responses and email open rates
- Reduced sender’s reputation
- Decreased engagement and click rates
- Increased marketing expenses
- Diminished lead counts
- Minimized sales and ROI
The Solution
Finally, the client reached out to Avention Media, where we analyzed the “root cause” of their bounce rates, i.e., poor quality and outdated email list. After our careful analysis, we offered our clients a thoroughly verified, clean, and error-free B2B email list along with email appending services as a complement. The B2B email database that we handed to our customers has the following incredible features, such as:- Thoroughly verified email addresses, including user name, domain, etc
- Regularly updated email database with 99% accuracy rate
- 100% permission-based, facilitating risk-free business communication
- Complies with local and global data regulation policies, including GDPR, CCPA, CAN-SPAM, and others
- Free from duplicates, invalid, inactive, outdated, and inaccurate details
- Geo-targeted to several cities, regions, states, and commercial areas within the United States
- Segmented by various industries, employee size, revenue size, and much more
The Outcome
By acquiring our high-quality email list, the client was not only able to reach the target audience effortlessly, but also reduce the email bounce rate by 40%. Our clean, latest, and error-free B2B email list played a crucial role in maximizing the overall result of your email marketing campaign, such as:- Reduced email bounce rates by 40%
- Improved email deliverability rate by up to 98%
- Enhanced responses and email open rates
- Optimized click-through and engagement rates
- Shortened B2B sales cycle
- Maximized sales and conversions
- Elevated ROI and brand reputation