How a CRM Software Company in Texas Increased Platform Subscriptions by 10X Faster.

Client Profile:

The client was a mid-size company that provided CRM software to IT and technology firms in Texas and other parts of the United States. For almost 5 years of delivering a high-feature CRM platform to enterprises across various industries and sizes. The company has positioned itself as a reputable CRM provider in the American market. Industry: IT, technology, or SaaS Products/Services Offered: On-premises, hybrid, cloud-based CRM solutions, add-ons, upgrades, and annual packages Targeted Audience: CTOs, CIOs, IT Professionals, Technology Managers, and more of companies using various CRM platforms Focused Region: Primarily in Texas and all across the United States

Problem Statement:

Even after upgrading the features of their CRM software according to the industry standards and trends. The client was still struggling to boost subscriptions and secure deals in comparison to other competitors in the market. Tried and tested many strategies to generate hot leads for their team. However, all the ends were closing, as their marketing efforts were becoming unresponsive or cold.

Challenges:

Despite offering a CRM platform and services at an affordable price compared to other providers, such as Salesforce, Zoho, SAP, and more. Yet the business failed to multiply its sales as well as its number of subscriptions. Therefore, the client’s marketing and sales team explored various approaches to reach their target audience. And found “email marketing” as a cost-effective strategy to promote their valuable products and services. In order to run the email marketing campaign, the client started manually collecting the email and contact addresses of companies using CRM platforms from various channels, such as company websites, networking sites, industry associations, etc. However, the inaccuracies, errors, and anomalies present in the contacts gathered from manual sourcing did not “make any wonders” in their marketing and sales tactics, except for the time-consuming and economic drain. The organization faced several challenges while engaging with the niche audiences, such as:

Constantly encountered “Bounce Rates” in their email campaign
Poor response and engagement rates to their promotional messages
Cold calling turned out to be unreachable prospects or wrong contacts
Inbox saturation resulted in low open and click rates of emails
Unable to nurture and convert prospects into actionable leads
Decreased sales target, leading to a potential drop in ROI

The Solution:

The client approached Avention Media as their strategic data partner to boost their sales and marketing campaign. After carefully analysing their problems, challenges, and pain points. We offered the option to choose the right one from our databases of CRM customers for their sales and marketing strategy, including:

CRM customers list
Salesforce customers list
Zoho CRM customers list
SAP CRM customers list
Sage CRM customers list
And More!

We offered high-quality, 100% opt-in-based email addresses and other information about businesses using popular CRM platforms.
The list we delivered covered verified contacts of companies using top CRMs with employee size (500 to 1000 employees) and revenue ($100M to $800M).
The geo-segmented database of top CRM users was mainly focused on the Texas region and other parts of the United States.
We offered real and human-verified phone numbers belonging to key decision-makers of top global companies using CRM platforms.
Additionally, we shared our ABM marketing strategy with the clients to accelerate their sales cycle for a significant increase in their subscription rates.

The Outcome:

By using our solution, the client was able to target some of the top customers of Salesforce, Zoho, SAP, Sage, and many more. Subsequently, the company achieved the following impactful outcomes, including:

Increased subscriptions of their CRM platform by 10X faster
Low bounce rates in the email marketing campaign
High response and engagement rates in the B2B advertising
Enhanced deliverability rate by 98%
Upsell and cross-sell their premium add-ons, regular upgrades, and renewals
Boosted lead quality and thereby conversion rates
Simplified the sales cycle for optimized ROI

Conclusion:

To sum it up, this case study proves that having “the right data” is more than important to accomplish “big numbers” in the B2B sales and marketing scene. The Texas-based CRM software company that initially faced challenges in increasing the number of subscriptions to its platform is now able to make up for its sales target. Integrating Avention Media’s CRM customers database in their campaign’s strategy, the organization was able to achieve the following success:

Exceeded expectations of target subscription rates
Improved cold calling + emailing campaign’s reach
Outsmarted the competitors by upselling and cross-selling
Gained the maximum number of qualified leads
Saved significant time, avoiding a long sales process
Witnessed high profit margins and revenue returns