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NetSuite vs Salesforce: Which CRM Is Better?

NetSuite vs Salesforce: Which CRM Is Better?


Over 65% of companies use CRM solutions to achieve better sales strategy for their business. The goal of a CRM is to strengthen the interactions with customers to promote client retention and ultimately increase overall sales. At present Salesforce CRM and NetSuite CRM are the leading customer relationship management platforms in the world.

In this article, we will compare the top two CRM platforms so that you can choose the best CRM software for your business.

What is NetSuite CRM?

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NetSuite CRM is a one stop customer relationship management software that helps businesses manage their interactions with customers, partners, and suppliers. It has all the features of traditional CRM solutions, along with added features such as managing quotes, commissions, sales forecasts and partner relationships. 

What is Salesforce CRM?

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Salesforce is an on-demand CRM solution that helps businesses manage customer relationships throughout the customer lifecycle. This customer relationship management solution includes a wide range of attributes such as sales forecasting, tracking and managing potential customers, and overall customer service management. Salesforce is also the leading CRM platform with the market share of 22% as of 2023.

NetSuite CRM vs Salesforce CRM- Key differences

Even though Salesforce is the most popular global CRM platform because of its market share value, NetSuite is not far behind when it comes to global market share. Both are leading CRM solutions that help businesses in storing, tracking, and analyzing customers and prospects in one central location. 

With NetSuite claiming to be a comprehensive solution provider which offers complete vision of customer lifecycle in real time. 

Salesforce is a pioneer of Software as a Service (SaaS), that strives to improve your business analytics, engagement, marketing and mobile accessibility rather than focusing on sales.


NetSuite CRM vs Salesforce CRM, here are some of the key differences:


Measures of difference NetSuite CRM Salesforce CRM
Usage Though NetSuite CRM has dashboards and a user-friendly mobile app, the system is not flexible for learning. Salesforce CRM is relatively easy to use once you get pass the initial user stage.
Customer service NetSuite includes 24/7 phone support, online form submissions and self-help resources available Salesforce’s customer service team is available 24/7 support via email, live chat or phone call is available
Implementation NetSuite’s implementation process can be time consuming as it requires you to implement NetSuite’s ERP software. Though Salesforce is a highly customizable platform, the implementation process will vary based on the model you have selected.

NetSuite CRM vs Salesforce CRM- Features

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NetSuite CRM

1. Customer management:

NetSuite CRM not only gives you easy access to customer contacts information, but also a complete overview of customer interaction. This information includes sales history, support correspondence, and shipping status of each of your customers.

2. Integrations:

NetSuite CRM is known for its seamless integrations that integrate with the rest of the suite of products included in its ERP offering. This means all your business data from HR to Finance is available in one place. NetSuite CRM can integrate several on-premise or cloud-based applications through Suite Cloud technology platform. You can get access to information of the entire customer lifecycle, from lead generation all the way to sales and support.

3. Sales forecasting:

With NetSuite CRM you get access to real-time data that helps in accurate sales forecasting. Its extensive range of forecasting tools checks the sales forecast and gives you insight on different sales opportunities and how it can impact your overall sales. 

4. Campaign management:

Campaign management is much easier with the help of NetSuite CRM’s marketing automation tools. Based on the wide range of data about your customers, you can optimize your marketing campaigns delivery results.

5. Lead management:

NetSuite CRM seamlessly tracks the journey of a customer, that helps businesses build a complete customer profile and personalize their business approach.

6. Real-time Dashboards:

NetSuite CRM’s real-time dashboards are vital customer management tools that provide statistics that can be used by customer service, sales and marketing teams to enhance their efficiency. You get access to data such as number of calls resolved, call duration, open rates and response rates to email campaigns in real-time. The dashboards are cloud-based and customizable, which means these records can be accessed and updated as per your business requirements.

Salesforce CRM

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1. Customer Management:

Salesforce CRM gives you access to customer data and customer interaction history to enhance your customer management process. This feature gives you access to insightful data that can be used to improvise customer engagement. You can easily coordinate their cloud-based contact management within your company. 

2. Opportunity Management:

Opportunity management is one of the key features of Salesforce, that shows the clients’ behavior-timeline and illustrates the different stages of customer transaction that can help you decide on your marketing strategies. Additionally, you can use the available templates to get access to a trouble-free emailing strategy system.  

3. Lead Management:

Salesforce CRM has a lead management feature that gives you additional benefit of providing ‘an activity timeline’. This timeline gives you access to the up-to-date activity of contacts. Salesforce CRM works as a quick and efficient lead converter that informs the user about the original lead source along with auto emailing contacts to boost revenue generation.

4. Reports and Dashboards:

 Salesforce CRM maintains accurate sales forecast reports that can be optimized to track team performance on the same screen, with dashboards and other sales reporting tools. You can customize this data as per the fields, groupings, filters, and charts of your choice to view them in real-time.

Salesforce CRM also provides you a customer analytics tool that allows you to access your main business statistics from anywhere, and on any device. 

5. Salesforce Mobile:

Salesforce enables you to organize your day to business activities through a single mobile app. Using this application, you can monitor meetings, activities, as well as get account updates even while offline. Salesforce CRM enables you to close deals, track accounts, approve on-the-go deals and to be more productive with the notes, events, and task management all in-app.

6. Sales Forecasting:

Salesforce gives you a precise view of all of your business with detailed forecasts. You get the complete view of the entire pipeline and company, and can take-actions accordingly. Top performers of your sales team can be tracked using this Salesforce feature.

Additionally, Salesforce CRM overlay splits helps in crediting sales overlays of the correct amounts by income, contract value, and more.

7. Workflow and Approvals:

With Salesforce CRM you do not worry about your workflow and approvals, as you can opt for automatic completion of your business processes and approval requests. You can automate the approval process by selecting simple and sophisticated business requests, such as deal discount approvals, and travel and expense reports  to automate the approval process.

8. Files Sync and Shares:

Salesforce CRM can be used for fast and easy uploads of files from anywhere, on any device. You can put all the files, content, and customer data into one place for future references. Customizing files according to different groups, libraries, and time-lines with quick filters, minimizes sales cycle mistakes.

9. Integrations:

Salesforce CRM is known for flexible integrations because it offers virtual integration technology that integrates with the rest of the suite of products included in its ERP offering. Salesforce has an entire system called AppExchange, that contains thousands of third-party integrations such as G Suite, MailChimp, or QuickBooks. 

NetSuite CRM vs Salesforce CRM- Pricing

Pricing of each software can vary from one another, we are listing the pricing of both NetSuite CRM and Salesforce CRM so you can pick your favorite:

NetSuite CRM does not maintain a fixed price range for its software, rather it provides custom pricing on request. You contact Oracle NetSuite and meet with a sales representative to get a price quote, though they offer free trial option for new customers.

Salesforce CRM on the other hand offers four different pricing models, based on business sizes and needs. Initially you can opt for their free trial as well.

Salesforce pricing models:

  • Essentials- $25 per user per month
  • Professional- $80 per user per month
  • Enterprise- $160 per user per month
  • Unlimited- $330 per user per month

NetSuite CRM vs Salesforce CRM- Which major companies use them?

Though Salesforce is more popular CRM software provider with highest market value, NetSuite CRM has gained significant popularity as well. Some of the top NetSuite CRM customers are TechGenix, InnovateMR, Intermedia. Whereas the largest Salesforce CRM customers are AWS (Amazon Web Services), Spotify, US Bank, and Walmart. 

NetSuite CRM vs Salesforce CRM- Who do we recommend for?

NetSuite CRM is ideal for small and midsize enterprises who are looking for an all-in-one CRM solution. We recommend NetSuite CRM to businesses who wants a centralized platform for their accounting, sales, marketing, and HR activities all in one place. 

Similarly, businesses that rely on existing software tools might go for a more traditional CRM like Salesforce. Ideally, we recommend Salesforce CRM for businesses who are looking for an affordable yet scalable CRM solution that has comprehensive features. Salesforce is best known for its CRM Sales Cloud, which offers an extensive variety of tools that helps in improvising sales, customer data management, sales forecasting, AI sales recommendations, providing email templates, etc. Due to its variety of options, Salesforce CRM is immensely popular among thousands of companies around the world. 

What is NetSuite used for in Salesforce?

Integrating Netsuite With Salesforce

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Even though Salesforce and NetSuite CRM work well on their own, they can be synchronized using NetSuite as an enterprise resource planning platform, and Salesforce, a customer relationship management platform. For corporates, the process of connecting and synchronizing data between NetSuite ERP and Salesforce CRM is known as NetSuite Salesforce Integration.

Here are the reasons why NetSuite is used in Salesforce:

  • Connection and Collaboration
  • To gain speed and accuracy
  • Enhancing field sales and service efficiency
  • Easy and efficient process

Final Thought

Both NetSuite and Salesforce CRM are highly customizable, reputable cloud-based software solutions that offer a wide range of integration options to its customers. Each of these CRM solutions have their own exclusive features that makes them the top CRM vendors in the global market. Choosing which CRM solutions is best suited for your business solely depends on what your business requirements are. Each of their CRM platforms serves their own purpose and adds value to your business ventures.


1. Salesforce is a CRM or an ERP?

Ideally, Salesforce is a CRM software, but it also has some of the ERP such as pricing, quoting, and billing that can help you manage your business activities.

2. Does Salesforce offer a free trial?

Yes, Salesforce offers a 30 days free trial for businesses that wants to test its CRM products.

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