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Fortune 500 Companies that Use SAP

SAP is among the leading ERP software platforms in the world, helping companies optimize their business processes. These internal operations include sales, financial management, logistics, business intelligence, and customer relationship management.

Due to these features, the SAP customer list spans across the globe. The top Fortune 500 companies that use SAP include Amazon, Apple, BMW, and BCG. The ERP software improves business efficiency, scalability, security, customer service, and reporting. So, it can be a game changer for any business.

If you are planning a software upgrade, this article will help you. This post talks about SAP clients enhance their business with the software and various SAP use cases.

Here are some of the Fortune 500 Companies that use SAP:

  • Microsoft
  • Walmart
  • Coca-Cola
  • Burger King
  • Audi
  • airbnb

1.    Microsoft: Using SAP for Enhanced HR Operations


Microsoft is among the companies that use SAP in USA for better and faster HR operations. 

The company was having problems handling business and employee data. The lack of standardized processes also hampered payroll. Offering tools and resources to their employees was also an issue. That’s when they decided to upgrade to SAP. 

Microsoft utilized the SAP SuccessFactors Employee Central to handle more than 220,000 employees. 

  • Using the localization configurations, retrieving employee data was more straightforward. 
  • It also improved overall data centralization and management. 
  • Integrating the SAP Payroll Processing with SuccessFactors reduced payroll issues. 

The organization also used SAP Analytics Cloud to improve workforce planning. Microsoft monitored employee work and productivity, which helped them determine performance gaps and required learning programs. 

2. Walmart: Improving Retail Operations with SAP ERP

Walmart SAP Business One

Walmart is also among the best companies using SAP in USA for enhancing company processes. 

At times, the retail industry giant faced problems managing company records and warehouses. The company also needed a reliable system to run its departmental stores and hypermarkets.   

For more than a decade, Walmart has been managing transaction records using SAP S/4HANA and Business One. 

  • The platform has also assisted Walmart in handling global financial processes and refining existing ones. 
  • The overall financial data management has improved. 

Moreover, Walmart has utilized SAP supply chain management, inventory management, and tackling logistics. The SAP Analytics Cloud has helped the organization improve data processing and make better decisions.     

3. Coca-Cola: How SAP Levelled Up Their Customer Relations 

Coco Cola

Coca-Cola is another SAP ERP user that uses the software for business transformation.   

However, they needed to improve their packaging operations. A simplified system to connect all business touchpoints was essential for efficient packaging and delivery, so they turned to SAP Services and Support. 

The SAP platform helped Coca-Cola to upgrade its packaging processes in more than 28 countries. As all associated operations were streamlined, the operations were faster. 

  • It reduced the downtime and impacted the delivery positively. 
  • Moreover, the software allowed Coca-Cola to gain better customer insights and create reports accordingly. 
  • This further helped in customer segmentation and catering to their needs efficiently. 

Thus, accessing company data was also easier, which decreased search times. All this ultimately improved service quality and customer satisfaction. 

4. Burger King: Strengthening International Supply Chain Management with SAP 

Burger King

Burger King handles supply chain operations across the world. Managing such global processes takes stable and centralized supply chain management software. Plus, the expenses must be kept in check for better financial management. For all this, the SAP business suite is the best option. 

The fast food giant uses SAP S/4HANA’s cloud-based platform to enhance operational efficiency. When they added SAP to their tech stack, it provided a comprehensive digital network to manage supply chain data. Deriving valuable insights from the data helps boost business operations and determine gaps. 

With the consolidated SAP platform, Burger King has a single view of all associated expenses, including capital costs, labor costs, travel, and service expenditures. Therefore, the company’s financial decision-making became data-driven.      

5. Audi: Leveraging SAP for Data-Driven Business Strategies 


Automobile giant Audi has always strived to develop innovative products that improve lives. They know that customer needs are ever-changing and need data to understand them. For years, they have relied on SAP to handle such a dynamic market. 

SAP has transformed Audi’s IT landscape by affecting all departments. It’s everywhere, from digital clocking at the gates to payroll automation to supplier payment. The software accumulates relevant data that boosts decision-making and strategizing. Further, it helps automate employee-centric functions in different product teams. 

In addition, Audi uses SAP BTP SDK to develop native apps for business operations. It saves them time and costs in development. Communicating with teams was convenient through these apps. 

6. Airbnb: SAP for Expense Reporting and Service Offerings  Airbnb

The following firm on our list of  Fortune 500 companies that use SAP is Airbnb. The company is a leading user of SAP Concur product, a travel management solution. The integration with Concur allowed customers to book hotels and search listings easily. Further, users could explore multiple accommodation options and book listings directly.    

This was an excellent advantage for planning corporate trips. The SAP solution helped users maintain company policies or rules while booking. 

Currently, SAP enables Airbnb employees to improve expense reporting. The company uses Concur Expense, another SAP solution, to efficiently store expense and itinerary data.  

Thus, they saved much time preparing expense reports and managing associated data. They also receive valuable insights by monitoring customers’ booking and spending habits.      

How Will Fortune 500 Companies Leverage SAP In The Future? 

Ever wondered how many companies use SAP worldwide 

The number of SAP customers globally is 21,000 and is expected to grow consistently. These organizations include SAP Fortune 500 customers, small businesses, and mid-sized firms. 

Gradually, smaller firms will implement SAP S/4HANA in the coming years. It’s because of the rising market competition and user demands. Let’s look at the landscape of SAP in Fortune 500 companies and other firms. 

Convenient data insights through SAP Datasphere 

Launching SAP Datasphere will help companies access business data across their cloud infrastructures. This provides an architecture to retrieve information without duplication. 

Then, the SAP Datasphere knowledge graph can assist C-level executives  in deriving data patterns and insights across systems. 

  • It’ll help in understanding the connections between data and metadata. 
  • Integrating this with SAP Analytics Cloud can improve data management, planning, and analysis. 

Thus, the software solution will enhance data access, security, usage, and decision-making. 

SAP and AI Adoption 

With the increasing demand for AI in daily business operations, SAP has also decided to revamp its strategies. The company plans to create programs and restructure its business to adopt AI. This will help companies that use SAP CRM and associated solutions. 

Their newly launched generative AI assistant, Joule, will act as an AI companion for businesses. It aims to offer a personalized SAP user experience via tailored solutions. So, if users ask about a particular sales order invoice, Joule will provide detailed data from stored information. 

In addition, as developers keep entering quality data models into the AI tool, it will become more efficient. Later, Joule can be the backbone of SAP solutions and a top-notch AI co-pilot. 

Increased Cloud Adoption with RISE 

With more companies shifting to the cloud, SAP plans to simplify the process. RISE with SAP speeds up the adoption process by offering customers the required tools. The top companies that use SAP will have a single contract when using RISE. As a result, they can manage SLAs and the associated operations easily. 

Also, it has an SAP S/4HANA Cloud Private Edition, which can suit companies that don’t want to run the software on-premise. Plus, RISE has different business intelligence components, including – 

  • Analyze - It enables data scientists to assess business data and improve strategies 
  • Improve - It enhances business efficiency via AI, no-code tools, and SAP RPA 
  • Benchmark - This shows business performance compared to industry trends and comparative analysis 

Final Thoughts 

By now, you must have understood the importance of SAP. We’ve also seen how many Fortune 500 companies use SAP and its impact.  

As evident, this might be the right time to adopt SAP for your business processes. The software will continue releasing solutions to cater to unique official requirements. However, determining the organizational objectives is essential to selecting the correct SAP product. 

For marketers, a database of  Fortune 500 companies that use SAP will be useful in the future. This can help them promote SAP-related services to the list of companies that use SAP. As the software market is booming, they’ll find plenty of SAP customers. 


Which companies use SAP the most? 

The top names in the SAP customer list include Apple, Walmart, Porsche, Amazon, IBM, Coca-Cola, and Hewlett-Packard. The key usage areas are supply chain management, quality control, inventory management, and customer relationship management.   

Which ERP does Google use and why? 

Google uses SAP S/4HANA Cloud, SAP HANA Enterprise Cloud, and SAP Ariba solutions. These software tools improve the company’s scalability, efficiency, and data security. 


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