- August 25, 2021
- Posted by: Kristin Smith
- Category: Marketing
There are several marketing techniques for building your brand awareness, marketing your product, and lead generation. Marketing techniques like social media marketing or search engine marketing are undoubtedly effective.
But not all your customers are on social media or active blog readers. However, every average person has an email address, which gives email marketing the higher ground.
Emails have played a significant role in helping businesses grow. And will continue to do so in the future. It has been labeled as the most effective and affordable marketing technique by veteran marketers. It can help you keep in touch with potential customers, build your brand awareness, effectively drive ROI.
Over 90% of people between the ages of 18-65 have purchased at least one product/service as a result of an email campaign.
You are here which means you already have an email marketing strategy in place. But, for some reason, your email campaign is not generating enough revenue. Worry not, we have shortlisted the best email marketing strategies to boost your sales.
And for the folks who haven’t started an email campaign yet, just keep in mind these strategies for when you start your own email marketing campaign.
#1 Make your Emails Mobile Friendly
The introduction of smartphones revolutionized the email experience. Unlike before, people read and send emails right from their mobile phones. Gone are those days, when people started their computers to check emails.
Today more than 50% of emails are read on mobile devices. This means you need to optimize your emails for mobiles as well as computer screens. Your subscribers are probably going to be not impressed when your email does not render properly on their mobile device.
#2 Adopt Email Automation
Email automation is a subcategory of marketing automation. Email automation is critically acclaimed by prominent marketers across industries. As it executes a workflow without any human intervention, all you need is to trigger the workflow. Email automation can drastically reduce the pressure on your sales team. Another big flex for adopting email automation is that it makes no mistakes. Just carefully design your strategy and the automation will take care of the rest.
Advantages of email automation:
– Saves a lot of time, allowing you to focus on other important tasks.
– Detailed insights and analytics.
– Increases brand awareness.
– Improves business revenue.
#3 Segment Your Email List
The objective behind segmenting your email list is to provide relevant content.
Running an email campaign with just one piece of content is not going to impress your subscribers. As the interests of all your subscribers don’t align with each other.
When you segment your email list you can send personalized emails that drive more engagement. You can segment your subscribers based on their purchase behavior, age, gender, interests, location, demographics, and many more. You can start segmenting your subscribers right from the signup form, which will help you gather the necessary information required to segment your subscribers.
A study indicates, 58% of all revenue is generated from segmented, and personalized emails. This brings us to the next strategy.
According to research,
– Personalized emails deliver 6X more transactional rates.
– Personalized emails generate a median ROI of 122%.
– Personalized emails have 29% more unique open rates and 41% higher unique click rates.
When we say, personalize your emails, it is not limited to including your subscribers’ names. To personalize your emails well, include the personal touches that you have learned about your subscriber during their signup.
Personalizing your emails is a great way to establish a personal relationship with your subscribers. And let’s not forget how effective this strategy is.
#5 A/B Testing
This strategy is popularly known as A/B testing, because of its nature. This strategy enables you to determine what works for your email campaign.
Create two variations of emails. you can create variations of the Call-to-action button, subject lines, layout of your email, personalization, email body, images, color code, offers.
Send one variation of emails to half of your subscribers and the second variation to the other half. This will enable you to determine what is driving more customer engagement.
#6 Welcome your customers
This is probably a very common practice among all brands that run an email marketing campaign. Just so you know, it hasn’t lost its charm at all.
Send a welcome email right after a person has signed up for your email list. This cultivates a sense of trust among your customers, shows them you care about them.
Moreover, you can give a brief taste to your subscribers of what you shall be offering through your emails.
#7 Call-To-Action Buttons
You must have come across buttons like “Buy Now”, “Click Here”, “Get a Free Quote”. These buttons are strategically placed on websites, landing pages, or emails to navigate your customers towards your goal i.e. conversion.
And, you will be shocked to know how impactful they are. Engagement, conversion, and revenue are majorly impacted based on how appealing your CTAs are.
Now that we know CTAs are important, how many should you have in your email?
The answer is one. We strongly recommend placing one CTA in your email. Because placing too many CTAs that ask different things to do is simply confusing.
#8 Email Frequency
In an email marketing campaign, the number of times you send emails and the time you choose to send emails matter a lot.
Firstly, sending emails to your subscribers frequently is likely going to portray your emails as spam. This has to be avoided at any cost. If your emails start ending up in the spam folder of your subscriber’s inbox, you will not be able to present your content and product offerings to your target audience.
Secondly, avoid sending emails at a busy hour. This will reduce the open rates of your emails. Choose an hour at which your subscriber is more likely to open your emails.
Email marketing is an integral part of digital marketing. Emails even today remain the best channel to connect with prospects and potential customers. Therefore, getting email marketing right becomes very important if you want to grow your business. Try these tested strategies of email marketing which will help you boost the sales of your business.