15 Advanced Tools to Master the Art of Business Marketing

Marketing Your business is an art in itself. With the fast-evolving business world, there is an urgent need to uplift your marketing initiatives and equip your marketing team with the best available options. What one cannot deny is that the assistance of cutting-edge marketing tools can accelerate your marketing pace and bring out the best in your brand and its products. Zillions of tools are introduced every year, but what exactly works for your brand is something your marketing team needs to figure out.

In an ever-evolving marketing landscape that businesses are confronting every day, it is difficult to trend on top. But there are different types of tools that make your journey smooth and convenient including search engine optimization (SEO), content creation, social media management, email campaigns, website analytics tracking, and more.

Putting these tools to use smartly can reduce the weight on your marketing team and render their initiatives more fruitful. They will be able to communicate with a larger audience, increase your brand awareness exponentially, and develop a loyal customer base over a small span of time.
Right minds along with the right tools is a lethal combination that you need to stay ahead of the curve and expand your business’s online presence tactfully.

Have a quick glance through some of the most important marketing tools:

1. Google Analytics

Google Analytics is the most powerful tool offered by Google for collecting and compiling different sorts of data from websites and applications. It also helps you curate comparison reports and analyze your marketing initiatives. This helps you develop in-depth insights into your business and strategize your plan of action accordingly.

2. Buzzsumo

Buzzsumo is a leading marketing tool that is revolutionizing content marketing for businesses. Your go-to tool for navigating through the zigzag world of content. Its key aspects include discovering trendy content, competitor analysis, influencer research, backlink analysis, content amplification, etc.

3. Hubspot

Hubspot is an all in one marketing CRM marketing platform. It basically compiles everything and anything your business needs for giving your customers the best. It can be a data hub and a highly advanced communication tool all at once.

4. Zendesk

Zendesk is cloud-based customer support developed with the idea of democratizing customer experience and this very aspect can be manipulated by marketers to their benefit. Zendesk provides ready-to-use templates and tools on best practices for customer care so that even small organizations can deliver world-class customer experiences.

5. Pardot

Pardot is a reputed and renowned B2B marketing automation and lead generation tool developed by Salesforce. Pardot along with SalesforceCRM assists in lead generation, email marketing, lead nurturing, and analytics to enhance marketing and sales alignment. The main and important feature of Pardot is that it can analyze prospect undertakings and help them to ease their buying journey.

6. Marketo

It is a thorough marketing automation software that focuses on lead management, email marketing, and analytics. It assists organizations in automating marketing efforts, identifying leads, and nurturing customer relationships. With quality and urgency ratings, marketers may rank the top leads in order of importance.

7. VidYard

VidYard is a great tool for marketing videos if your primary lookout is to get in the limelight of your audience. It helps you to host videos, and these videos can be shared on your brand socials as well. In addition to this, they have a remarkable inbuilt analytics system to draw on statistics and give you exact numbers about how your video content performed and to what extent it was able to engage. VidYard has been assisting some renowned business names like Lenonvo, Citibank, and more.

8. Powtoon

Powtoon is a leading video-creating tool used by marketers to do video marketing for a wide range of social media platforms. The Highlight of this tool is that it can infuse both animation and video snippets to create engaging and crowd-pulling video content.

They provide high-quality professional templates for those looking for quick fixes for high-quality videos for their brand marketing.

If you are someone facing problems due to less engaging video content it’s time for you to invest in Powtoon to effectively communicate to your targets using moving video content.

9. Promo

Promo has been the marketing partner for renowned Facebook, Instagram, and YouTube. This very fact points to the efficiency of Promo in video marketing. Though it also assists in making other forms of videos, the primary objective of this platform is to create promotional videos for brands. Rooted in this very aspect, Promo helps in editing moving components of videos, editing videos to fit into different social media platforms, incorporates fully licensed clip art, stock photos, and even music into videos to make them look more approachable and customer friendly.

10. SEMRush

SEMrush is a comprehensive SaaS platform that helps SEO analysts from across industries to strategize their marketing efforts efficiently. It is a whole cohort of essential search engine optimization tools, including keyword research, competition analysis, and site audit.

With Semrush’s Domain vs Domain tool, Site Audit tool, Keyword Magic tool, and The Organic Research report your marketing is on the safe and productive front in terms of SEO.

11. Ahrefs

Ahrefs is a tool suite primarily famous for backlinking. It has an exhaustive backlink index with almost 16 trillion backlinks.

The web crawler of Ashref is extremely powerful and intend oriented in terms of both size and speed. It is the best instrument for enhancing your domain’s internet presence.

12. ZeroFOX

ZeroFOX is an incredibly powerful security and public relations tool that works with all the major social media platforms, as well as Slack, Google Play, etc. Not only does it protect brands from hackers trying to take control of their accounts, but it also safeguards them against offensive content or impersonation profiles that could damage their reputation. It can even help protect followers from scammers by removing malicious links before they have a chance to do any harm. With ZeroFOX you get full coverage for your brand online – both in terms of security and PR!

13. SocialPilot

SocialPilot is an invaluable tool for any brand looking to manage its social media presence in one place. SocialPilot, helps you effortlessly create, plan, schedule, and publish posts on multiple different social media platforms with ease in one place. It has unique and advanced features such as automated post-scheduling and analytics which tracks the success of your marketing campaigns. this will in turn assist you in making informed decisions in marketing and eliminate the chances of mistakes. Those marketers who are looking for ready-to-use quick fixes without much hassle are the ones who can benefit the most from SocialPilot as it is the time-saving tool.

14. Planable

Planable is the perfect tool for small social media teams who need to stay organized and on top of their campaigns. With features like tagging and real-time content feedback, you can bring all your and communication from email threads into one place. Plus, Planable’s localized workspaces make it easy to collaborate with teammates while also giving you access to most edit history so that older versions can be restored if needed. All these features come together in a package tailored specifically for small social media teams – making Planable the ultimate go-to choice!

15. Hootsuite

Hootsuite is an amazing tool that helps you plan, schedule, and syndicate social posts with ease. It has a number of key features including automated scheduling which allows you to set up your posts ahead of time so they go out at the right times; performance reporting which gives you insight into how well your content is performing across all platforms; and basic task management so that everything can be tracked in one place. With Hootsuite’s help, managing social media accounts becomes effortless!