- July 7, 2021
- Posted by: Kristin Smith
- Categories: Articles, Business
Without leads, your business will certainly fizzle.
Leads are qualified prospects who may become customers and improve your brand image if they are perceived correctly. Of course, a firm may have many important goals, yet 66% of all organizational goals concentrate on the lead era.
What is a Qualified marketing lead?
A marketing qualified lead (MQL) is a prospect who has previously been primed through various tactics and is thus more likely to become a customer. The content you provide is frequently used to familiarize this person with your brand, build trust, and position him or her to accept your solution.
A marketing qualified lead is one that meets a set of criteria established by your sales team. These criteria might range from lead behavior data to the number of times a client visits your website.
Here are a few marketing qualified lead activities to consider:
● Accessing and downloading of gated content like eBooks, free trial offers, and whitepapers.
● Clicking on adverts that link back to your website on the internet or on social media.
● Even though not buying, but shortlisting items from your website to an online shopping cart.
● Subscribing to email marketing campaigns (newsletters and product announcements).
Here are some effective ways to generate high valued MQLs.
#1 Create Powerful Content
If your marketing team isn’t producing compelling content, it’s no wonder that you aren’t generating quality leads for them. How do you expect your marketing team to qualify leads if your visitors are unable to access content? Prospects will continue to interact and are more likely to travel around your website if you focus your efforts on providing high-quality content.
Your content should evolve as a solution when your prospects are looking out for their problems they have. This way, your ideal customer profile will not only be on your site, but if they discover the solution they’re looking for, they’ll have a better impression of your company and may want to learn more.
#2 Share Relevant Content
You can’t just sit back and wait for consumers to come to you. Share your top-of-the-funnel content in channels and communities where your consumers spend their time to round up more leads. Once you’ve established a foundation of trust, your 10-times content will push more leads into your funnel.
#3 Incentivize top-of-the-funnel prospects
To stimulate your audience’s curiosity, provide a highly valuable offer at the top of the funnel. This reward should target one of their most pinpoints. This offer’s opt-in should be visible throughout your site and used as the primary call to action in your blog articles and social media marketing.
#4 Nurture and Follow-up
Continue to contact your leads beyond the initial offer as more people sign up. They’ll lose interest and forget about you if you don’t engage with them.
Create a series of instructional autoresponders to help your prospects through the consideration stage, or through middle of your funnel. Your prospects will continue to engage with you as long as you provide better content.
#5 Leverage Successful Customers
Begin connecting with your most successful consumers. Interview them one-on-one to learn about the level of success they’ve had with your product or service. Case studies based on their findings should be developed and shared with leads during the assessment and comparison stages.
Reading about the success of your past customers, especially those who faced similar challenges, will almost certainly push those prospects to the point of conversion.
#6 Re Work on your Sales Funnel
Return to the beginning of your funnel and analyse each stage, as well as the buyer’s journey. Analyze your data to see which kind of content and events are most likely to turn your leads into customers. Examine their behaviours along the funnel, looking for elements that are associated with the greatest closure rates, and tweak your conversion route to guide prospects down the same road to success.
#7 Make your Calls-to-Action more Precise
The prospects in your funnel are looking for a solution to a problem, and it’s up to you to explain how you can assist them in finding one. Your calls-to-action are the only method to persuade people to take action (CTA).
Make sure you’re performing A/B tests on CTA variants and continually improving them so they’re focused on the value by explicitly stating what advantages the lead will receive.
#8 Identify leads
If you don’t want to allow your leads to figure out the conversion process on their own, you can always intercept them at the start and help them through it. Using a chat service or depending on your own chat integration, you can qualify leads ahead of time and remove some of the hurdles they may face once they come on your site.
#9 Start using more of Video Content
Use more visual content, like videos, to increase engagement across the funnel. You can get a lot more information over in a 30- to 60-second video than you can with extensive text. Videos on landing pages have been found to improve conversion by up to 80%, with 64% of viewers more likely to convert after watching a video.
#10 Work on the Forms
As we all know, limiting the number of fields can increase conversion rates. Because no one enjoys filling out a long form, they will most likely abandon it if it is too long. However, if the necessary data are of value to your visitors, you may raise the number of fields required without lowering your conversion rate. Your forms should ideally be completed in under 20 seconds. Those of us who use search engines like Google, on the other hand, have the benefit of auto-filling, which makes this easier.
As you can see, there are several methods for obtaining marketing-qualified leads. Many of these strategies are ones you should be using right now. Most of the time, you may overhaul or examine your present projects and make changes and improvements to produce more leads. This is critical since your marketing efforts should always be optimized.